Creative Director & Live Experience Strategist

“Empowering organizations and audiences through transformative live experience and performance strategy”

— JC Coccoli

Designing high-impact entertainment, audience experiences, and performance-driven storytelling across stages, brands, and institutions
With over a decade of experience leading live performance initiatives for global audiences, I operate at the intersection of creativity, leadership, and operational excellence.

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Advisory & Creative Leadership

Person holding a lightbulb decorated with a string of fairy lights, creating a warm glow.

Audience Engagement & Hosting Strategy

Engagement-based | Custom Scope

Strategic guidance for live and virtual hosting environments where clarity, tone, and audience connection are essential. Ideal for events, panels, corporate gatherings, and media-facing appearances.

Two people, a man and a woman, standing in front of a large blackboard covered with diagrams and notes related to project planning and creative work. They are writing and discussing ideas. There is a turquoise bicycle leaning against the blackboard on the left, and a desk with a computer, pencils, and a chair on the right.

Performance & Communication Strategy

Private advisory | Limited availability

A structured approach to stage presence, confidence, and message delivery — designed for professionals who want to communicate with authority, precision, and impact.

Content Humor and Development

Project-based | By request

Collaborative development of material, messaging, and narrative voice for events, speeches, and high-visibility moments where timing and tone matter.

Close-up of a person's face with colorful, abstract paint in blue, green, yellow, and pink around their eye.

Creative & Career Advisory

Strategic advisory | By application

One-on-one advisory sessions focused on creative direction, career positioning, and strategic next steps within entertainment, media, or live experience leadership.

Tour-Exclusive Objects

These pieces are released selectively in connection with live performances and specific creative chapters. They are not part of a standing collection and are not always available online. When offered, objects are produced in limited quantities and intended as keepsakes of a shared moment — not mass merchandise.

White hoodie with a graphic of a coconut with a straw, umbrella, and flower, and the word "COCONUTS" underneath, laid on a pink surface with scattered rose petals, roses, an open book, and greeting cards.

Tour Artifact — Limited Hoodie

Gray tank top with a graphic of a cartoon dachshund and the text "I heart hairy weenies".

Tour Artifact — Signature Tank

A cartoon illustration of a woman in a green dress holding a dog and a cocktail, with the text 'I love Wenie's & Martin's' in colorful letters.

Illustrated Tour Markers

Released Selectively

She Thrives LLC Brand Vision

Step into the future of laughter with our live comedy extravaganza, where groundbreaking humor meets scintillating performances. We defy conventions, crafting an avant-garde experience that transforms every show into an unforgettable masterpiece.